The est Training

“The way est happened was very simple.  I had this transformational experience.  I had a transformation.  Whoever I had been up until that point, I no longer was.  And it was on my way to work, and I happened to be – not anything significant about being on the Golden Gate Bridge – but I happened to be there, and that’s when I had the realization that what my life was about was really meaningless.  It was empty.  And this realization that the things that I thought were so significant, like looking good and winning – just the normal things that I guess most people think are important – that they really had no importance, that it was all empty and meaningless.  When I broke through the sadness, broke through the sense of despair at having wasted my life, I all of a sudden realized, “My God, I’m free.”  What – free – what does that mean to be free?   Free to choose, free to create a life that was worth living.  So I took a day with my staff – shared with them the best I could something that would allow them to create for themselves the kind of transformational experience that I had had.  And we all decided, okay, we’ll do this.  Instead of selling books, we’ll do this.” –Werner Erhard, 2005, from Transformation: The Life and Legacy of Werner Erhard

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